Nike officially became Nike, Inc. May 30, 1971 from the name Blue Ribbon Sports, and took its name from the Greek Goddess of Victory; it is an American multinational brand. * Prices of Adidas are better than of Nike products as Nike’s outlets and stores are comparatively less. In addition to players wearing Under Armour having the lowest points, they also average the lowest rebounds and steals. However, exceptions are also there because of some Adidas shoes like ‘Adidas Yeezy shoes,’ that cost a lot more than specific Nike product; on the other hand, Nike is having slightly higher price rates than Adidas. Nike is focused on a domestic market. Nike competes with Converse,Fila and their main competition,Adidas.Nike currently dominates the market,but Adidas can be a potential threat to them. Nike sponsors many high-profile athletes and sports around the world such as basketball, cricket, etc. In that case, adidas has far better picks than Nike (according to Sumpter’s bot). Nike has a targeted customer of all ages with income levels starting at $15,000, that who are members of the upper middle, lower upper and upper class. Whereas Nike iD is simply a colour option, Adidas’s customisable products have a large ‘design your own’ call-to-action and sometimes a dynamic tool allowing users to type in a ‘quick customisation’ field, with the text appearing in the product image pane. Nike’s mission “to bring innovation and inspiration to every athlete in the world” is seen in its demographics profile and business strategy. is a worldwide firm that was founded in Germany by Adolf Dassler (Difference between Nike and Adidas, 2010). The owner of adidas was an athlete himself so he knows the needs of a athlete and is obsessed with finding flaws in his work and fixing them. Nike Tactics and Marketing Function Audit, Nike Sues Adidas over Soccer Player- Zheng’s Contract, Internal Alignment and External Competitiveness for Adidas' and Nike, Customer Relationship Management in Nike & Adidas, Adidas—Will Restructuring Its Business Lineup Allow It to, Essentials of Business Processes and Information Systems Chapter 6: Integrated Processes, Free online plagiarism checker with percentage. Some people remember it because they reflect that the frequency of Nike s ad on TV is more than Adidas. Each product has its own ‘shop now’ button. also offered here. Even in the midst of a recession Adidas was still turning profits because they “aren’t that expensive” said Adidas CEO in an article for the Wall Street Journal in August of 2011.7 In fact 2008 was one of Adidas strongest year to date. Visit minimum 5 retailers of NIKE/ADIDAS and prepare a brief summary report of: a) Typical customer profile/demographic profile of the products of NIKE/ADIDAS shoes. Nike has dominated the market for a long time. Adidas has always had a strong European and German demographic and up until recently had a strong upper hand over competing brands in the European market segment. Wikipedia. What brand is better, Nike or Adidas? Nike is known to endorse the best athletes in the world and has been providing gear to the best teams and A Project Report on A COMPARATIVE MARKET STUDY: NIKE VS ADIDAS. The search benefits from a predictive entry field. Nike although continuous to compete in the global market as the leader in terms of sportswear accessories, Adidas is growing exponentially at the speed of light and gradually coming to the verge of giving Nike a competition. One thing is certain; there are enough buyers around the world to keep both companies in great financial condition and profitable now and in the future. Nike also merchandises footwear, apparel, equipment,and accessories. Data is from November 2018. Nike started with running. After analysing primary data it can be said that, respondents like Nike more than Adidas, and Nike s communication strategies are more effective than Adidas. With the opening of a Nike plant in India, market segment growth is still yet to be determined. This may be because Football (Soccer) is the country’s most popular sport and that is what Adidas focuses a lot on. Like most of the other brands Reebok tries to promote themselves through famous athletes as well. The U.S represents the biggest market for Nike, with nearly 60% of market share in 2013 (Powell, 2014; Team, 2014). A person who I asked has played in both shoes so they know their performances. Nike soccer might not have as many shoes or shin gaurds to select from, but the items they do have are better quality than Adidas. Nike basketball shoes have good comfort and support on his shoes. The purpose of this essay is to compare and contrast Nike and Adidas companies in terms of headquarters, market … Web 15th March 2014. http://www.ask.com/question/target-markets-for-adidas “Adidas Cultural Factors” eHow Web 16th March, 2014. Even though their targeted demographic has been younger, 10-30 year olds, it also involves itself heavily in rugby, swimming and basketball sports, targets both male and female consumers multi-nationally, and always has been geared towards a much younger demographic than its competitors.8 The psychographics of Nike consumers has always been sports centric. Nike Pro, Nike+, Air Jordan, Nike Golf, and Nike Skateboarding. The Wall Street Journal. A Project Report on A COMPARATIVE MARKET STUDY: NIKE VS ADIDAS. “Nike Inc.” Wikipedia. By continuing we’ll assume you’re on board with our cookie policy. Decades before Nike rolled out their first running … Why Adidas is Better than Nike Adidas is Producing Innovative Concepts. The basketball court is the place to settle who is better. Adidas product quality is better than others Sportswear Company and it is also proved when this company participate as a sponsor company of World cup and Olympic athletes. Over the past two years, adidas has been banking heavily on the volume and visibility of collaborations to entreat the Instagram generation of younger streetwear fans. Adidas produces unappealing shoes that customers do not purchase. Submitted By Although the Herzogenaurach-based company in its present form goes back to 1949, the shoe factory of the Dassler brothers was founded in 1924. Adidas is much smaller than Nike, but what makes Adidas different is that it has a better sense of what its customers are looking for and works on it. The buyers of Adidas products are those concerned about health, fitness and sports, generally of all ages. Nike is a multinational corporation that is engaged in design, development and worldwide marketing. Puma and Adidas entered a fierce rivalry after World War 2. Adidas is also better than Nike at integrated customisation options in to product pages. Sponsorships Nike’s first professional athlete endorser was a famous tennis player named Illie Nastase. 1. It has the most and best classics in the archive. From an investor point of view, Nike is much cheaper than Adidas on a price to earnings basis, with the stocks trading at 23.4x and 34.9x, respectively. Nike shoes almost never rip or tear, but Adidas shoes like Preadators or Adipures seem to tear often, or ware-out faster. Most Nike shoes had same type of shoes year after year. Since the 80’s Nike has worked hard to turn its brand of sneakers to a broad sports culture.9 Nike has always targeted every demographic and psychographic around the world and has never had any one specific niche. Adidas product features are the key elements those add value to their brand that is differentiates from its competitors. While Team India’s official apparel sponsor Nike is telling the cricket fan to Just do it, Reebok is charging on all fronts with its army of cricketer endorsers. Additional materials, such as the best quotations, synonyms and word definitions to make your writing easier are For the past five years, adidas’ BOOST foam has been on top and we’ve been waiting to see what Nike’s response would be for just as long. Adidas tries to improve their performance through technological innovation similar to Nike’s brand. While older heads might have a longstanding appreciation for classic three-striped silhouettes like the Gazelle, Samba, or Superstar, the 18-25 demographic would surely be more likely to opt for adidas collaborations with Kanye West, Palace Skateboards, Raf Simons and a list of others that are repeatedly validated by social media. Ans: The Finally report After visit of Six […] Adidas consumers like to be in the public eye, are artists and sports players, entertainers and mothers. Nike vs Adidas market rivalry. At the end of 2012 the company had an estimated net worth of $15.9 Billion had over 44,000 employees worldwide and raked #1 on the Forbs Top 10 Worlds Most Valuable Brands in Sports. Because of their large advertising budgets and the ability to penetrate deep into the minds of their loyal consumers, Nike has expanded its marketing tactics further to include mobile device users, mothers, special needs kids and has made purchasing power among these psychographic profiles in greater demand. Athletes all around to word that play basketball, football, golf, soccer or any kind have worries about their performance being affected by the type of shoes or equipment they are wearing. Nike is popular in the US market and Adidas is popular in the European market. Well, overall Adidas is a better option at this stage, with some solid environmental practices. As previously mentioned, Adidas consumers are thought of and identified as young, tech savvy and streetwise. 4.7 Nike supports all kinds of sports such as track and field,baseball,hockey,basketball,and cricket.Nike produced many lines of shoes like Nike Air Max,Nike 6.0,Nike NYX and much more. From an investor point of view, Nike is much cheaper than Adidas on a price to earnings basis, with the stocks trading at 23.4x and 34.9x, respectively. Is Adidas better than Nike? Meanwhile, both the US and German sports labels have maintained two very recognisable brands around the world. Adidas is a multinational brand located in Germany that also manufactures sports apparel and accessories. As of 2012 Adidas net worth was estimated at $6.8 Billion Dollars, had over 46,306 employees worldwide and ranked #3 on the Forbs Top 10 Worlds Most Valuable Brands in Sports list.³ The brand is identified by the famous three parallel bars, and now features its name underneath its logo. Nike shoes usually last a long time with good care,what else is better than that?. Nike has more followers than Adidas on Instagram and YouTube, whereas Adidas has more followers on Facebook and Twitter (Figure 1). Adidas psychographics also includes avid soccer players, outdoor sports enthusiasts and younger generations of stylish trendy fashion forward buyers. Nike lack style and material. If Nike cannot stay a step ahead of Adidas it can be real damage to the company.Nike can be viewed as an organization promoting hard work and young talents which is communicated to the customers through attires, advertisement and famous athletes. It is very competitive in this industry like Puma, Adidas, New balance and so on. Subsidiaries of Adidas are Reebok and Ashworth Golf Apparel, also known as Callaway, as well as the brands Rockport and FC Bayer Munich; a German Sports Club². Buying any brand is always a matter of personal preference and loyalty. Historically Adidas demographic targets sports enthusiasts, soccer players, sports fashion, inner city residents and since the mid 90’s in America, a broad segment that includes street fashion, music and pop culture. There are points that go beyond of which shoes is better, and factors that can affect the decision of which brand to purchase from can be the sports, costs and the technologic used by Adidas and Nike. (348). The same happened again during the 2014 Brazil World Cup, where official sponsor Adidas saw less than 1m shares for its ads but non-sponsor Nike achieved 2.3m shares. By comparing employers on employee ratings, salaries, reviews, pros/cons, job openings and more, you'll feel one step ahead of the rest. Adidas > Puma > Nike I’m going to add one more detail, Nike tends to make running shoes for “roman foot” while Adidas and Puma tend to mold them for “Egyptian Foot” (and no Nike … Adidas is a multinational corporation that designs and manufacturers sports attire, accessories and footwear. Nike produces many type of sports equipment such as running shoes jerseys,shorts etc. Boosta Ltd - 10 Kyriakou Matsi, Liliana building, office 203, 1082, Nicosia, Cyprus. Conclusion Adidas Notable Endorsed Athletes With the marketing strategies that Nike uses there is no secret why they are the number on athletic apparel in the world. We've changed a part of the website. Both Nike and Adidas offer people and athletes a broad selection of great apparel and athletic equipment. Nike seems to target everyone. The main difference between Adidas and Nike is that the logo of Adidas is three stripes, whereas the logo of Nike is a swoosh. Besides footwear Adidas also produces bags, shirts, jerseys watches and eyewear. Adidas is the largest sportswear manufacturer in Europe and second largest around the globe. The diversification and young generation that wears Adidas for years over is what separates it and defines it as a successful brand that continues having success every single year and over generations. This is not an example of the work produced by our Essay Writing Service. Step up your ethics By continuing we’ll assume you’re on board with our cookie policy. As mentioned before Nikes emerging presence in India is growing steadily. Adolf is related to Rudolph the owner of Puma and now they are rivals in Germany. Nike and Adidas are two of the world’s most iconic brands easily identified by the famous swoosh and three stripes logo. Adidas on the other hand targets a much younger consumer with a particular view point and lifestyle; 12-35 and street wise. Web 14th March, 2014. http://www.slideshare.net/abhideephazari/37283908-nike#, “Nike takes Market Share from Adidas in Europe” Home. In terms of frequency, Nike is talking much less than adidas, being smarter when they do choose to say something, and this keeps the interest around Nike collaborations at a high level. For Adidas it’s the lower price point. Adidas is one of the major sponsors for the olympics and many athletes have won medals wearing Adidas footwear.Olympians are wearing Adidas shoes, then they are the ones with the multi-million-pound personal sponsorship deals with the giant German sportswear company. The competition has clearly gone beyond sneakers battle; it has now expanded to lifestyle and athleisure. Through the years Reebok has developed a brand that focuses on the lifestyle as well as “having fun staying in shape”. Both have their purchasing power points and points where growth will continue and where certain consumers will choose one brand over the other; based on age, income level, status and lifestyle. We use cookies to give you the best experience possible. We can’t begin to guess the timeframe that the Swoosh work on, but many would posture that no matter how good Nike’s new React foam may be, it’s too late. Jordan on the other hand had different textures and different styles. Nike shoes almost never rip or tear, but Adidas shoes like Preadators or Adipures seem to tear often, or ware-out faster. Don’t waste Your Time Searching For a Sample, Get Your Job Done By a Professional Skilled Writer. The brand Adidas is less costly than the brand Nike. Over the past 50 years Nike has targeted a loyal demographic of sports enthusiasts, athletes, gym regulars, brand consumers and image seeking buyers. Adidas’ revenues are much lower than Nike’s but they are also growing at an impressive rate: 2019 Total Revenue is $23.6 billion , up 22.5% since 2016. They pretty much have the same target: people who love sports. Sneakers li… Nike is a U.S based brand of sportswear while Adidas is a German-based company. The company’s named Nike comes from a Greek word which means victory. Nike has more comfortable clothing and less expensive clothing. Nike owns US, but Adidas owns in Europe. Nike, founded January 25, 1964, is one of the world’s best known and popular brands. Logo of Nike … Latest products are covered in a large carousel, which is thankfully only has three large images and the transitions are slow and smooth. Nike is the worlds leading supplier for athletes footwear and apparel, the company was founded in January 1964 as Blue Ribbon Sports owned by Bill Bowerman and Phil knight. Both of their popularity has become so immense that they are literally household names. Adidas is also older it was founded in 1924 that means the business has more experience. Figure 1 – Graph showing the number of followers, likes and subscribers across Instagram, Facebook, Twitter (UK accounts) and YouTube for Nike and Adidas. Logo of Nike is Swoosh while that of Adidas is 3 Stripes. The brand has largely positioned itself in the minds of consumers as a high end product with quality designs and sports teams’ contracts as well as its sponsorship of select athletes. Nike was founded and established in 1964 while Adidas was founded and established in 1948. I purchase many Nike products mostly footwear and my shoes can last more than a year of time.When it comes down to price Nike has lower prices with good quality shoes.An average nike shoe can range from $50-150 But there are other shoes that cost more than 200$. Financially, Nike is much larger than Adidas, but the latter’s performance has been better over recent years. If there’s one thing that Nike have done exceptionally well, it’s their Air Max line. Your Answer is very helpful for Us Thank you a lot! They have engaged in fierce competition. Nike also provides discounts during various festives like Diwali in India. In that case, adidas has far better picks than Nike (according to Sumpter’s bot). Adidas has many product lines with different sports such as Basketball,cricket,soccer and tennis.Adidas produces T-shirts,jerseys,footwear,bag,watches,eyewear,and accessories. 14th March, 2014. http://en.wikipedia.org/wiki/Adidas#Adicolor, “The Forbes Fab 40 the World’s Most Valuable Brands” Forbes. It isn’t the oldest sports brand on the planet, but no other has had such a profound impact for such a long time. Nike has a better debt position, generates more cash flow relative to sales, and is 2.5x times the size of Adidas in terms of market cap. ¹ The company has two subsidiaries, Hurley International and Converse. The air forces were plain and simple just one single color. Adidas is very popular in Europe where it was originally founded .Adidas has manufactured many basketball accessories and footwear and is one of the leading sports to be represented by Adidas. Well, overall Adidas is a better option at this stage, with some solid environmental practices. In a recent article published in Arab News dated March 15, 2014, Nike swooped the market share in Europe as well!5 With a rise in 8% of Europe’s market share, Nike is now the leader in sports apparel in the European segment; largely due to expansion of its India demographic as well as its continuous market penetration into the European runners markets and women’s demographic worldwide. Mitchell Earley Mr. Jackson ENGL 101 November 9, 2012 Nike vs. Adidas Nike and Adidas are two of the most popular sporting attires out in the clothing and equipment market. We know that sometimes it's hard to find inspiration, so we provide you with hundreds of related samples. Marketing Analysis : Nike, Adidas, Aon, And Nike 1161 Words | 5 Pages. Adidas is close behind in the number 2 slot however, and is becoming better known as a producer of fine quality performance products. Nike and Adidas have also been the top sponsors in the sports industry. Nike shoes usually last a long time with good care,what else is better than that?. While they are selling similar products, Nike products are more expensive than Adidas because all Nike brand has high and advance technology. Adidas is one of the world’s most famous companies in manufacturing sportswear and other accessories founded in 1948. Nike’s market capitalization as of July 2019 stood at $140 billion - more than double that of Adidas’s $65 billion - illustrating the scale of both businesses. Nike specializes in making their brand more attractive by placing itself as a more luxurious brand that makes it a bit more expensive than Adidas. Just give us some more time, By clicking Send Me The Sample you agree on the, Comparison of Nike and Adidas Brands Strategy, ?Planning effective marketing strategies for a target audience - an Adidas case study, Ask Writer For Athletes all around to word that play basketball, football, golf, soccer or any kind have worries about their performance being affected by the type of shoes or equipment they are wearing. Web 14th March, 2014. http://www.forbes.com/sites/mikeozanian/2012/10/17/the-forbes-fab-40-the- worlds-most- valuable-sports-brands-4/, SlideShare. Till now, Nike currently owned 47% of the market share on the market because of its business strategies to achieve the success. Get access to this section to get all the help you need with your essay and educational goals. NBA players who wear Nike seem to have the most points, rebounds, and steals. Adidas Stock Is Better Than Nike, But Other 3 Factors Matter Even More! Why Adidas is Better than Nike Adidas is Producing Innovative Concepts Rather than following the pack, Adidas is constantly testing new products in order to make a better shoe for all athletes. The most common shoes worn in the NBA are Nikes. Max Barnett, Head of Digital, Repucom, said: “The true measure of whether Nike or Adidas is winning the battle of the brands online will be seen much closer to the kick off of Euro 2016. Comparison Chart . Then comes Adidas and then comes Nike. When Nike was introduced in 1990, Nike focused on marketing strategies and product offering through product differentiation. Difference between Nike and Adidas Nike and Adidas are two of the most popular sports equipment companies in the world. You can now go into stores like Target Corp. or Kohls department stores and find Nike on shelves for discounted prices. Nikes current and loyal demographic is now aging, but that also creates a new opportunity to influence the new younger generations. Nike vs. Adidas Deonnah Carolus Consumer Behavior – 3310 Nike, founded January 25, 1964, is one of the world’s best known and popular brands.Created by Bill Bowerman and Phil Knight, Nike has become one of the world’s largest athletic apparel suppliers and today markets it product under its own brand name which includes Nike Pro, Nike Golf, Nike Skateboarding and the infamous Nike … Air Max. Nike vs Adidas. Nike has more revenue sales and has a better quality. Is Adidas better than Nike? Everyone loves an underdog though, and despite Nike’s dominance in certain areas, it doesn’t mean that Adidas is losing every race. Why Adidas is better than Nike. Adidas vs. Nike. Seeing Adidas in pop culture, hip hop and dance fashion accelerated the brand into a bigger market of young consumers as well as consumers that were million dollar entertainers, as well as a broader label driven customer wanting emulate pop culture and the street fashion segment. Nike specializes in making their brand more attractive by placing itself as a more luxurious brand that makes it a bit more expensive than Adidas. Nike soccer might not have as many shoes or shin gaurds to select from, but the items they do have are better quality than Adidas. Nike makes better products than Adidas. Finally, for the true competitor, Jordan shoes are better on the basketball court than Nike. ADVERTISEMENT. “Nikes use of Psychographic Data” Lots of Essays. Argentina has odds of 7/1 and Belgium 10/1, both adidas-sponsored teams. Adidas is now the largest sports manufacturer in Europe and Germany and the second largest sports manufacturer in the world. Both of the companies along with other manufacturing’s other items are competing in sportswear, sports equipment and accessories. As far as we’re concerned the only thing that matters is which brand is providing its loyal Adidas has remained second largest in the world. Why Adidas is better than Nike. Although both Nike and Jordan had the same constancy of making different style of shoes, Jordan shoes had better innovation of materials in their shoe than Nike. But in terms of engaging with fans, size may not be everything. It was then named Nike Inc. in 1978. Both have substantial advertising budgets and are continually looking for new ways to reach customers through technology and expand its customer base around the globe by penetrating markets in third world countries that are growing bigger economically by the hour as well as through new lifestyles emerging in modern culture and technologically based societies. Prices All customers like the idea of low prices including good quality products. Table 1: Nike Vs. Adidas Products/Markets Analysis Nike and Adidas offer very similar products, though Nike has a wider influence within the market. Here is Nike.com (for the purposes of this article I’ll be using the UK version of the site). as discussed in the industry analysis paper are Puma, Adidas, AON, and Nike. Nike has many markets so they sell many kinds of products. It’s totally … All salaries and reviews are posted by employees working at NIKE vs. adidas. 1. adidas goes way back. Adidas's market has been on a decline in sales since 2010. There’s no point in denying that the sneaker game has slowly shifted its … Many professional leagues have been switching over to the brand Nike like the NFL and the NBA. Nike seems to target everyone. If Adidas or Nike will be highly successful in their chosen paths to success, only time can tell. Nike's motto is 'Just do it'. My conclusion for Nike’s stock was overvaluation from a fundamental perspective and risky because: a growth slowdown is happening and what makes things worse, the management is attempting to conceal the slowdown with financial … Many people around the world say Adidas is better than Nike. So middlemen and other charge a higher price for Nike … Brandwatch recently reported that Adidas features in over 6 million images and Nike features in over 5 million on Instagram and Twitter each month indicating that they’re highly visible online and popular. Web 15th March 2014. http://www.arabnews.com/news/473876. Based on surveys, comparative analysis it was found that:- * The quality of Nike products is comparatively more than that of Adidas products. Between Nike and Adidas there are enough loyal consumers on both sides to keep the brands competing and very different to their approach in the market and how the keep, maintain and attract new customers. Nike and Adidas both keep growing and outrank every other brand out there; Nike being #1 and Adidas ranking in at #2. Submitted By Nike has a better debt position, generates more cash flow relative to sales, and is 2.5x times the size of Adidas in terms of market cap. Nike and Adidas are organizations in the sports footwear industry. Anne Kings. b) Acceptance levels of the 2 brands in the consumers of your city. Nike has a 40% share of the sportswear market, the largest in the world, which helps its lead in the global markets. Boots whose qualities are comparable or even advanced than … Nike started with running a mobile! Matter of personal preference and loyalty, shirts, jerseys watches and eyewear often tackling street... Further market segments and simple just one single color performance through technological innovation similar to Nike by famous. In a large carousel, which is launching its global campaign to tell the viewer why Impossible is Nothing.... 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